Brand Activation Venue in Los Angeles
A brand activation is judged by the moment people photograph and share. The Vermont Hollywood gives your team a multi-level canvas to build that moment: a modular stage with a catwalk option, a 25-foot LED wall flanked by two side walls, and lighting, laser, CO2 and confetti cues for the reveal. Builds come in through oversized elephant doors and a 4,000 lb hydraulic lift. Host press and creators on the main floor, run a VIP preview on the private mezzanine, and keep the build, the bars and the production under one roof.
Brands that have hosted events at The Vermont include Sephora, Netflix, YouTube, Billboard, White Claw, Tinder, FOX, Pluto TV, Top Dawg Entertainment, BET, New Balance, Buchanan’s and Jack Daniel’s.
Guests standing
multiple levels
hydraulic load-in lift
Why The Vermont
Built to be transformed
A modular stage of removable panels and an optional catwalk turn the main room into a runway, a reveal stage or an open floor for installations.
Your brand on every surface
LED walls run your campaign content, and the exterior marquee puts your name on Vermont Avenue.
Reveal moments made for cameras
Lighting, lasers, CO2 and confetti cues turn a product reveal into content your guests post while it is still happening.
Press and VIP flow
The VIP mezzanine has its own entrance and bar for previews and interviews, and two private green rooms hold talent, hair and makeup.
Production & Services
- Modular stage (28' × 20'), with a catwalk option
- Main LED wall (25' × 13'), two side walls (20' × 9') and a DJ booth wall
- Exterior marquee branding
- L-Acoustics K3 sound system
- Martin lighting rig, lasers, CO2 and confetti cannons
- Load-in through elephant doors with a 4,000 lb hydraulic lift
- Production manager and technicians from our in-house team
- Two private green rooms for talent, hair and makeup
- Venue security, coat check and valet
Spaces & Layouts
| Space | Best for | Capacity |
|---|---|---|
| Main floor | Reveals, runway shows, installations, launch parties | 1,200 standing |
| VIP mezzanine | VIP previews, press interviews, creator lounge | 75 seated |
| Green rooms (2) | Talent, hair and makeup, product storage | Private |
| Full buyout | The whole venue | 1,200 standing |
FAQs
How much time do we get for build and load-in?
Private event rentals include a 12-hour access window, and other rental periods are available, so tell us what your build needs. Load-in is through oversized elephant doors with a 4,000 lb hydraulic lift.
Can our brand go on the marquee?
Yes. The exterior marquee can display your brand or event name, and the LED walls inside carry your campaign content.
Can we bring our own production company?
Yes. Your production company works alongside our in-house production manager and technicians, and you can bring your own DJ, entertainers, décor and photographer too.
How many guests can attend?
Up to 1,200 standing for a full buyout.
Is there a minimum spend?
Minimum spend varies by date, day of the week and the spaces you book. Share your date, guest count and event type, and we’ll send exact figures with your proposal.
Can we see the venue first?
Yes, site visits are available by appointment. Feel free to book from here. .
Brand Activation & Launch Guides
Product launches, pop-ups and press moments, built out across a 13,000 sq ft Hollywood venue.
Let's build your launch
Tell us about the product, the date and the guest list, and our events team will reply within one business day.